Cocoa Powder

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Cocoa is by no means a lesser product than chocolate. On the contrary, it’s a purer form of chocolate. Chocolate has two main components—cocoa solids (where the flavor comes from) and cocoa butter (where the rich texture comes from).

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Cocoa powder has very little cocoa butter in it; it’s mainly cocoa solids. In other words, you can think of it as chocolate with most of its cocoa butter removed. Cocoa powder generally contains just 10 to 12% cocoa butter, while pure unsweetened chocolate contains about 55%. So, ounce for ounce, cocoa packs a bigger punch of chocolate flavor, because you’re getting more cocoa solids and less cocoa butter.